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Ring Back Tones
The Ring Back Tones service (RBT) provides the served called party the possibility to define an audio tune that the calling party will hear during the alerting phase. The subscriber is able to manage and personalise ring back tones. Anyone calling the subscriber will be pleasantly surprised by a specially selected tune while waiting for the called party to pick up the phone.
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The RBT subscriber configures the playlist with audio tunes to either provide one universal tune or customised, depending on the calling party. Music, personal welcome messages and advertisements are all valid audio tunes for use with the RBT service.
The subscriber is able to manage the RBT playlist and select tunes via web and SpeechFrame® Interactive Voice Response (IVR).
Two of the key features for a successful deployment of any of the ‘value-added’ services (such as Ring Back Tones) are flexibility and low cost. The lower the monthly fee subscribers are required to pay for a service, the more likely the service is to become popular and be more widely adopted.
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